

SCWL means "Subconscious to Conscious Way of Learning", and is the registered trademark of Midwest Research of Michigan. Inc
The technology which is used to create the subliminal programs prevents the master recordings being created without the affirmations. All of the programs, which are then created for sale are duplicated using special technology, which ensures that all the information is present. On each program there is an introduction, which verifies the content of that program. Affidavits are kept on file at Midwest Research from the technicians and the speakers who create the programs. Copies of the affidavits are available upon request.
The "scripts" contain affirmations and new information, which is designed to create new concepts, ideas, images and mental patterns in your subconscious mind. They are arranged in such a way as to encourage powerful and positive changes to old mental patterns and build new beliefs, values and patterns to replace the old ones. They contain attitude changing, confidence building, affirmations specific to the area that the subliminal program has been designed to work on.
For example; "Success Motivation" will install new mental patterns of you as a successful and motivated person. This new driving force will come from within you and become a part of who you are. When you use this program you cannot help but become successful and motivated...
Click here to read testimonials
When a new program is created, experts in the particular field are consulted to work on designing the script for the program so that it embodies the knowledge of that particular expert. In some cases several experts are consulted. All scripts then go through a process of review by an independent advisory board. The program will only progress to the recording stage when both the experts, and the advisory board are satisfied that the program will achieve its stated purpose. There are no exceptions to this thorough and methodical process of creating a new program!
Yes, as mentioned in the previous question, an advisory board reviews the content of the SCWL subliminal programs and makes recommendations for changes. The board is headed by Dr. Philip Hansen, Ed .D, of California State University and contains a number of professionals from all over America. The board is called the Self Teaching Institute of California (S.T.I.)
A high degree of secrecy is maintained over the contents of the script by Midwest Research. There are two reasons:
The first is to ensure the maximum effectiveness of the script. Numerous research studies over the years have shown that when a person knows the content of a subliminal program, the conscious mind can interfere with the content reducing its effectiveness. Sometimes a person's subconscious mind can self-sabotage them if they are not totally congruent (aligned) with the changes they want to make. There maybe parts of a subconscious mind which are not as ready to make the changes as other parts of the mind. In this instance seeing the scripts would be detrimental to a person's desired change process. in all cases it is more powerful not to see the script.
The second reason is a proprietary one. A great deal of effort and time and money are spent on getting the scripts just right. If these powerful scripts were published then some unscrupulous competitors might use the script for their own profit. This would eat into the operating profits of Midwest Research and reduce the amount of money available for further research and creation of new subliminal programs.
Over more than 28 years Midwest Research has established a strong track record of producing subliminal programs that work. Many thousands of customers are living testimony to the effectiveness of their programs.
Equally as important as the content of the scripts is how the programs are recorded. SCWL programs contain between 87,500 and over 1 million affirmations per hour (subliminals from other companies generally have around 500 affirmations per hour)
Midwest Research uses multi tracks and frequencies covering the spectrum of speech, which is 2000-4000 cycles per second. The tracks are recorded with specific tones, all at separate decibel levels.
The subliminal messages are then "masked" by the sounds of nature, ocean waves, crickets and seagulls. Ocean waves has been proven to be the most effective masking to use with subliminal programs.
The number of different affirmations per program can vary in relation to the content and the purpose of that program
The recording techniques are a closely guarded secret and have been developed over more than 28 years of continuous research and program creation. It is the depth of experience which consistently makes SCWL programs so effective and powerful.
The affirmation content of each program is arranged in a specific order to create layers of change. Each program works on your 5 senses and your feeling nature to create that change. Because the programs are created and perfected using a wide range of experts, with specific skills, you get the best of what each of these experts has to offer, thus creating a more targeted program.
Repetition is the key to creating new habits and behaviors, so play the programs as often as possible. The minimum suggested exposure to the programs is 1 hour per day for 21 days or until you experience the changes you desire. Some studies say that 40 days is the time required to experience changes and create new habits. It all depends on the individual, their current situation, their desired outcome and the level of their commitment to change. Here is a formula for success in any area of your life:
Most people who use the programs play them as often as possible. Personally I play them softly all night long in my bedroom. Whilst I am at work or at home I play them in the background.
You can play them as much as you like for as long as you want until you experience the changes you desire.
Even when you have got your desired result, it is good to continue to listen to the subliminals periodically or whenever you feel the need. This reinforces the changes that you made. For example, with Stop Smoking, I suggest that you listen to the subliminal for at least a month after stopping to reinforce it. Also you can listen to what are called "Complimentary Programs". These are programs that work together to strengthen the changes you desire.
For Example, with Stop Smoking you could use: Getting into Exercise, Increased Vitality, Better Health Through Positive Thinking and Self Image.
Certainly not. The beauty of using subliminal program is that you don't have to make any conscious effort to create the changes you desire in your life other than to press the play and repeat buttons on your CD player or Cassette tape player.
The masking sound of waves ( what you actually hear consciously) is unobtrusive so that the programs can be played whilst you are working or sleeping or watching the TV or having dinner. With children you can even have the waves sound in the background whilst they are in their playroom. You can play them whilst you are jogging or going for a walk.
The benefits of this are one of the most significant and powerful steps forward in the Self-help/Personal change area of education.
It is a shocking fact that 95% of all people who buy self help books, courses, seminars etc do not use them, they are simply left sitting on shelves and book cases gathering dust. This is because it takes a conscious and consistent effort for people to learn and practice regularly what they have learned. People simply find excuses not to change and this is part of what is known as self-sabotage.
Subliminals are such a powerful tool for change because they are so simple to use. You simply have to play them, and you don't even have to consciously listen to them!
The idea is to be able to hear the sound of the waves. It doesn't need to be loud, simply audible. You can play them as loud as you like or as soft as you like. At night you may wish to have them at just a whisper in your bedroom.
Everyone is different and has a different response to the programs. Some people may only need some slight adjustments to their subconscious mental patterns and will experience changes in a very short period of time. For others a longer time will be needed. The most important thing you can do is to make a decision to make changes in your life and then take action. Then allow whatever time is needed for your subconscious to change.
When you focus on a goal, such as losing weight or getting into exercise and play the corresponding subliminal program, you will set your subconscious mind on a new course. Allow the process to take place at its own pace and follow your intuition as to what actions you can take in your daily life. You get an urge to go running or change your diet or take up a martial art. Follow your intuition...this is your subconscious mind talking to you!
Yes, absolutely! The fastest working program that we offer is Stop Procrastination. Research has identified that almost every one in the western world suffers from procrastination and it stems from early childhood.
When a child says "Mommy, can we go to the park?" or "Can we play a game?" or "Will you read me a story?" The answer most parents give, in this day and age, is: "later, or tomorrow, or when I've finished working or after dinner"or any number of delaying tactics. The modern pace of life is far more hectic and fast paced and most people are having less time to slow down and spend time with their children. The result is that the child grows up putting off till later or tomorrow what could be done today!
Stop Procrastination was designed to overcome this inability to take action. In fact it is such a powerful subliminal program that it is impossible to play it at night whilst you are sleeping. Everyone who has tried this has been unable to sleep.
For anyone who has any reservations left about whether or not subliminal programs work, we suggest that you buy this program and try it out for yourself. You'll find yourself finishing things that you had given up on. It is great to use when you are on deadline for projects or studying for exams etc. Try it for yourself, most people who have a copy say that it is an essential part of their subliminal success program.
As I have said before, with all of the subliminal programs different people will experience different rates of change. You will notice however that when you play complimentary programs you will experience quicker changes as you move from one programs to another through the sets.
The more you use subliminals in your life, the more you will create a build up of positive and powerful mental conditioning. Most people experience that their rate of change accelerates over time. Consistent regular use will also accelerate the rate of change. Play them as often as you can.
Yes, absolutely. Even when you have got your desired result, it is good to continue to listen to the subliminals periodically or whenever you feel the need. This reinforces the changes that you made. For example, with Stop Smoking, I suggest that you listen to the subliminal for at least a month after stopping to reinforce it. If you have been using the weight loss programs then play them periodically as well. In business Success Motivation can be used every time you feel you need to create that extra bit of drive to follow through on a project or achieve a goal.
Yes, absolutely. You will find in both the online catalog, (and the downloadable version), at the end of each program description, a list of complimentary programs recommended by Midwest Research. You will also find in the catalog "sets of programs" that compliment each other, such as "Program Yourself for Success". This set was put together to incorporate all the characteristics and traits of successful people. You'll find a great deal of positive testimonials about the effectiveness of this set in the testimonials page.
Since their discovery over 45 years ago, subliminals have become widely used in the world today in many professions, particularly by doctors, professors, psychologists, hypnotherapists, police, sociologists, amateur sports champions, professional athletes, sports teams and of course, by people like you and me.
The only restriction on subliminal programs, is to prohibit them from being broadcast over the airwaves, by mediums such as radio or television. These regulations are governed by the FCC ( Federal Communications Commission) in the USA and by the United Nations worldwide.
You can be assured that subliminal programs are effective in creating change if such prestigious global authorities such as these have taken steps to prevent their misuse.
Definitely! With over 28 years of continuous success in creating programs for change, we know that the subliminal programs created by Midwest Research work to achieve the desired results. Almost everyone will achieve noticeable results in 90 days provided that they play the programs on a regular basis as suggested in the "About Subliminals"page of this web site and the Guarantee page.
Yes absolutely! A child is continually being programmed by every experience that he or she encounters with their 5 senses. This happens from the moment the child is born, some even say from the moment of conception. So, why not make their programming an exceptionally positive experience?
I have a friend who has two children, 5 and 4 years old. She plays many of the CD's she plays for herself, to the children, whilst they are sleeping and also while they are playing. She plays them a whole range of CD's covering a whole range of positive traits that she wishes to give them. She believes that she is giving them a gift which most children are not exposed to. They are amazing kids, polite, intelligent, quick learners and will I'm sure experience a very successful and rewarding life.
Midwest Research also have created a series of 3 cassettes with stories on for children under 7 years old. The only people I would recommend not to use this series of 3 children's stories subliminals to is single parent families as the affirmations have references to both parents. For single parents who wish to use subliminals with their children I would suggest using the same ones that you would use yourself. Trust your intuition and follow your inner guidance.
Yes, packages of research information can be purchased for $10 plus postage and packaging. The packages contain information by Dr. Philip Hansen, head of the Self Teaching Institute of California and Dr. Don Morgan of the Center for Independent Research. There is also some completed research extracts, some ongoing research extracts and some general subliminal information.
Simply send an email : Click Here
The most convincing research is of course the research that you do yourself!
There are two ways to do this:
The first is to send us testimonials of your personal experiences using SCWL programs. This helps us to present more positive experiences on this web site and also encourages other people to try SCWL subliminals. The best way to help change the world for the better is to start with yourself, thereby setting a positive example for other people to follow. If you are as passionate about helping people as I am, then please send in your powerful testimonials.
The second way is to volunteer your services to Midwest Research. You can do this by sending me an email: Click Here and I will send you details of how to get in touch with the research department of Midwest Research.
Many professionals in the medical, educational, business and other areas are involved in the research. Think about what it is you would like to do and how you wish to be involved. Individuals of any age are invited to participate.
Yes. There are a number of programs available in both Spanish, French and Japanese. If you are interested in these please send an email: Click Here
Yes. Custom programs start at US$3000 and the same process is followed that is used to create all of the Midwest Research programs. Please send an email:
Click Here and I will get in touch with you to discuss your personal requirements.